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Americans are dropping serious cash on vibrators, telehealth sex therapy, and luxury intimacy products—and they're not embarrassed about it anymore. The sexual wellness industry just cracked $40 billion globally, and the US is leading the charge. Here's what all that spending actually says about who we're becoming.
Gen Z didn't inherit a sexual culture — they built one from scratch using Discord servers, niche apps, and TikTok comment sections. The result is a generation that's arguably more open, more informed, and way less ashamed about desire than any that came before. And they're not asking for permission.
America's hookup scene is going through a serious glow-up, and women are leading the charge. From dating apps redesigning their interfaces around female experience to Gen Z users straight-up refusing to fake satisfaction, casual sex in 2024 looks nothing like it did a decade ago. Here's what changed, who changed it, and why it matters.
Forget everything you think you know about who watches what and where. A decade of data on American adult content consumption tells a much more complicated — and honestly more interesting — story than the cultural stereotypes suggest. We broke it down by region, generation, and the forces reshaping desire across the country.